How to add a watermark to your photos to protect them

If you publish photos of your work, products or projects online, a watermark is the simplest way to make it harder for others to use them without permission and, at the same time, promote your name or brand. In this guide we explain how to add an effective watermark without ruining the image.

What is a watermark for?

• Deter unauthorised use of your photos.
• Promote your brand or name in every image.
• Identify a photo's origin when it is shared.
• Give your portfolio a more professional look.

Where to place the watermark

A watermark in a corner is discreet, but it is also the easiest to crop out. If your goal is to protect the image, place it in the centre or spread it across the whole photo at low opacity. If you want branding without being intrusive, a corner with your semi-transparent logo works very well.

Text or logo: which to use

Text (your name, your website or your handle) is quick and always legible. A logo adds brand identity and is more recognisable. Whichever you choose, adjust the opacity so the mark protects the photo without hiding what matters.